MANUFACTURING

EBSCO Media Produces the 2011 SEC Media Guide

SEC cover College and athletic conference media guides are a staple of EBSCO Media’s (EM) business, especially in the months leading up to the college football season each fall. With an expertise in producing sports media, EM was awarded the job to print the coveted 2011 Southeastern Conference (SEC) Football Media Guide, which generated more buzz than ever before with its boastful design.

Chuck Dunlap, associate director of media relations for the SEC headquartered in Birmingham, Ala., told EM that after featuring a trophy on the cover of the annual media guide in recent years, the conference wanted to try something new. The SEC sought to recognize the conference’s football teams who have won the last five Bowl Championship Series (BCS) national championships by featuring a No. 5 jersey with “HOME OF FIVE CONSECUTIVE BCS NATIONAL CHAMPIONSHIPS” written across the bottom.

The original design earned the media guide coverage on ESPN, CNN, CBSSports.com and other media outlets around the South. Dunlap said the response the cover received from fans was anticipated (the SEC even created a T-shirt of the design), but, “I certainly did not expect our media guide cover to be talked about on SportsCenter,” he said.

SEC Consecutive BCS Champions
  • University of Florida: 2006, 2008
  • Louisiana State University: 2007
  • University of Alabama: 2009
  • Auburn University: 2010

APR
2014
23
APR
2014
23
FEB
2014
21
DEC
2013
09
DEC
2013
09
DEC
2013
09
JUL
2013
25
JUL
2013
25
MAY
2013
17
MAY
2013
17
MAR
2013
13
NOV
2012
28
OCT
2012
04
JUL
2012
27
JUL
2012
27
MAY
2012
18
MAY
2012
17
DEC
2011
15
DEC
2011
06
SEP
2011
16
SEP
2011
15
JUL
2011
12
JUL
2011
12
JUN
2011
29
MAR
2011
30
MAR
2011
30
MAR
2011
30
MAR
2011
30
MAR
2011
30
MAR
2011
11
FEB
2011
17
DEC
2010
29
DEC
2010
29
DEC
2010
29
NOV
2010
18
SEP
2010
08
JUN
2010
28
MAR
2010
30
MAR
2010
30
MAR
2010
30
MAR
2010
30

Nothing to see here.